Posts Tagged ‘Australia’
Today I wrote a blog for my company that seemed relevant to post. I’d love your feedback on what you do with trolls, haters, Bozos on your Facebook and Twitter streams.The aforementioned groups are those who complain to you, at your or about you online by definition.
When its personal it is a bit easier to simply “block the haters” however if under a company’s persona could leave it a subjective action by a community manager to make the call on who and what gets filtered as important and even the most skilled and briefed would not appreciated a company’s full disclosed and undisclosed agenda to consciously decide who gets blocked.
I know a few of my friends in BIG TELCO who listen to everything mentioned around their brand - even if a parrot says it – it gets classified through a rigorous process called moderation.
Would you let Bubbles be your community manager? (I hear Bubbles is very very smart and looking for a new gig these days.)
Bubbles would never appreciate that whilst a proverbial pain in the ass, (this is my personal blog, I can swear here) negative feedback indicates that a community is engaged. Nothing sounds like death (irrelevance) as much as the silence of inactivity.
Sometimes haters can be really useful. They can tell you what you are doing or saying that is resonating most. A really good example of this which happened recently in social media was the #QantasLuxury campaign. Qantas Airways attempted to get people to talk about their experiences of luxury aboard Qantas planes.
Um…duh…Qantas is known for safety, not luxury. Although they are investing in some heavy equipment these days and rolling out the Airbus planes, it is a massive shift to move our perception around the brand. Ask me about Etihad and I can tell you how much they want to be Emirates, who rival Singapore Airlines in true inflight Four Seasons style luxury. I have nearly a million frequent flyer miles in my lifetime to qualify as an expert.
We are a few years away from forgetting Rainman.
People responded with concerns over the recent outage in services, being stranded (lacking confidence in the airline and certainty around future purchases), and indicating a higher propensity for churn. This also gave competitor Virgin a huge chance to cuddle up closer to everyone who addressed @QantasAirways and know what was on travelers minds.
What do you think?
Whenever I am in transit at Heathrow Airport I don’t bother with duty free shopping. I make a bee line for the Caviar House & Prunier seafood bar. After being turned on to fine caviar by R&B legend Bobby Brown in Virginia caviar has always been a special but rare indulgence and not because of the price but because of limited access to quality purveyors and authentic products. There is a real difference between fine farm-raised caviar and fish eggs in a jar.
Now that I travel nearly once a month through major transit hubs like Hong Kong, Sydney International and Geneva I know that the Caviar House offers more than just tiny tins of culinary ecstasy for which I am admittedly addicted.
The Balik range of smoked salmon (presently not offered in my local Sydney restaurant located after customs at Sydney International Airport departures) is amongst the best I have ever experienced – for both flavor and texture. I’ve played escapist watching the video on the plasma screen behind the posh marble top bar with a video of the lush Swiss countryside where the smoke houses handle the processing and daydreamed of someday visiting the The Balik Farm where each tasty slab of stunning pink flesh is loving hand cut and de-boned.
Because I am usually not operating any heavy machinery or scheduled to fly the plane during my serendipitous culinary respite I also enjoy the Caviar House’s exclusive selection of premium vodkas, beers and signature champagnes – try the Diamant if you are a purest and the Noir (black) if you like the subtle hint of Szechuan pepper.
If caviar is not your thing, rest assured you can probably get your seafood craving sated with plump prawns (shrimp if you are in JFK Airport), freshly shucked oysters and Alaskan King crab legs.
Many locations offer more substantial meals like breakfast (scrambled eggs with smoked salmon lashed with caviar) and toasted sandwiches (try the lobster sandwich with a Balik beer combo).
For me, the Caviar House is all about the experience. I get a great healthy meal, wonderful service and fine unprocessed food and in my own little corner of ambiance between flights and this little reward is well worth the journey. Do you have a gourmet escape somewhere on your frequent travel path? I’d love to trade tips with you.
Follow me @digitalgodess for more gourmet gossip, culinary happenings and life above 30,000 ft.