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Digital Smarties: Great business begins with great people... (Luis Cabrera)

Luis Cabrera
Luis Cabrera
Luis Cabrera
Luis Cabrera

Today I had a brief electronic catch up with a colleague of mine, Luis Cabrera. Luis is the VP of Marketing and User Experience genius at Leapfactor - a company that my firm proudly partner with. Over the past ten months I have gotten to know Luis as a down-to-earth, funny human being who makes technology interfaces interesting and meaningful. Luis is a nice guy. He adds value to complex discussions and he takes great pride in his work.

From SFO, Luis briefly in passing mentioned that today he witnessed a man attempting suicide and wishing to throw himself in front of  a train. Luis did the decent thing, and despite needing to race off and finish a client's application Leapfactor are presently working on, stopped and intervened. No doubt with his patience and compassion that I know resonates within him, Luis convinced the man that there was something to live for and helped him get to safety.

After the digital discussion I had to tweet about Luis and give him the #hero. I am so proud of him and so proud of what he represents.

I got to thinking about why I was feeling proud and looked at the emotions and in the mental mirror.  At the foundation of any successful venture, project or company, there have to be good people. No just good enough. But good - seriously good. Luis is and always has been a person I would would trust. If you are working with people you do not trust, perhaps you should rethink it.

What do you think? What would you have done?

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Farewelling Hero

Digital Smarties: Inspiration from Kevin Roberts