I have a confession. I don't drink coffee, or any other hot beverage for that matter. I am not even sure why. Coffee for me is one of this mysterious behavioral mysteries. It extends beyond a billion dollar commodity. My clients stocks and supplies Rosso coffee and I am learning about what makes it so special. Getting my head around the great red packaging was step one. Tasting it will be step two.
Tell me about your coffee interactions. I am incredibly curious.
Is your business prepared for the (r)evolution?