I admit - I have a soft spot for causes, and an even bigger one for those that use social media for social good.
After a fun night of cocktails at SXSW with my mate Stephen Johnson (@huxley on Twitter) at the SXSWi Mashable House VIP soiree, Stephen deftly recovered from jet lag by jumping headlong into a very cool initiative that I feel compelled to share. Seems Stephen and his mate are whizzing around Queensland listening to the amazing stories of triumph and fair dinkum-ness that only comes from surviving serious weather and sharing the stories to remind us that despite amazing hardships, Queensland is open for tourist and really needs our help.
What can you do?
1. Give them some love and LIKE the Facebook Page. (Operation Sunshine) 2. Tweet the news (Follow @opsunshine and share) 3. Go to the website, find out more, and take your family to Queensland for a holiday. http://www.operationshunshine.com.au