The fails of social media are often lie in the little things. Why do we care about being thanked, being remembered, or our name not miss-spelled and further, is it okay for businesses we patronize to forget us?
Read MoreBrian Solis (author of Engage and noted new media futurist) articulates the significance of the role of the Digital Sociologist in the era of "Hybrid Behavior" and the responsibilities brands have to the Social Consumer. (VIDEO)
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